Getting the word out

Advertising…not a skill set I’ve yet been able to master.

I’m contemplating the best way to reach the general public for the WPI Firefighters’ Fund Chili Cook-Off, our annual fundraiser. The big daily newspapers are too expensive for my budget, and the small local newspapers seem to be hit and miss—I tried them last year, but I don’t think they generated much response.

I am thinking about using a billboard this year, something that people will see almost every day for 4 weeks prior to the event. Now for the next step: location, location, location.